Undiscovered, Underground & Underestimated.

A2Z Management blends hospitality with sharp strategic thinking to guide emerging artists toward their full potential.

Grounded in Kentucky grit and community, founder Ashli Zornes brings an uncanny ability to connect deeply, read between the lines, and lead with equal parts heart and strategy.

After a successful career in Operations and Sales Leadership, a soul-searching road trips, magical festivals a few pivotal conversations with industry peers, sparked a shift into artist management. What began as instinct quickly became a mission:

To help artists move from raw talent to real traction with intentionality, cadence, and care.

Our team is driven yet collaborative, guided by a genuine passion for coaching and development. We believe that passion, work ethic, and hustle are what bridge the gap between a dream and reality.

When the foundation is strong, longevity prevails. Consistency, communication, and cultivated branding are the cornerstones of an artist’s success.

We value the music waiting to be found beneath that unturned rock, the gritty, scrappy artist hell-bent on doing whatever it takes, and those with the passion and conviction to chase their dreams beyond the status quo.

Challenge Convention, Create Culture.
-A2Z