A2Z Management blends hospitality with sharp strategic thinking to guide emerging artists toward their full potential. Raised on the work ethic and community-minded spirit of Kentucky, our founder Ashli Zornes developed an innate ability to connect with people, read between the lines, and lead with both heart and clarity.

After a successful run in operations and sales management, a soul-searching trip to Miami—and a few pivotal conversations with industry peers—sparked a shift into artist management. What started as instinct quickly became a mission:

to help artists move from raw talent to real traction with
intentionality, cadence, and care.

Our team is driven yet collaborative, with a genuine
passion for coaching and development.

We believe that passion, work ethic, and hustle are what bridge the gap
between a dream and reality.

Supporting the Artist, Ascent, & Adventure—A2Z